I am a Creative and Product Design Leader with over two decades of experience building brands, shaping digital products, and leading design strategy that drives measurable business growth.
Currently, I serve as Lead Designer at ChemPoint, where I direct the UX and UI strategy for e-commerce platforms, internal AI tools, and supplier-facing systems. My work has delivered a 40% lift in engagement and conversions, a scalable design system across products, and intuitive platforms like Stax (AI document management) and ChemPoint Connect (supplier portal). I also led the full UX design for ChemPoint’s logged-in experience, including ordering, quoting, and account management flows.
As Co-Founder of Ruston Therapy, I helped grow the business from 1 to 20 therapists in just one year by leading brand strategy, digital marketing, and website development. I also introduced operational efficiencies, reducing payroll reporting from one day to two hours, and guided the selection of our next EHR system to enable long-term scalability.
Through my consultancy, Ruston Design, I’ve partnered with brands like MRC Roofing, EdgeTech, CreateMotive, CreateVictory, and Marketspace to deliver brand strategy, creative direction, and product design. My projects range from helping MRC rank #1 on Google search in Hawaii roofing for four consecutive years to branding EdgeTech as the gas detection leader in Canada.
What sets me apart is my ability to bridge creative vision with product strategy: I’ve scaled brands, led cross-functional teams, and built experiences that not only look exceptional but deliver business results. I thrive at the intersection of design, business, and technology, helping organizations grow through user-centered design and brand storytelling.
