Brand Development
Visual Identity
Web Design
Video / Drone

Pacific Insdustrial Coatings

Pacific Industrial Coatings (PIC) LLC, a Hawaii based company founded in 2009, does so much more to strengthen Honolulu’s buildings and the overall community. For Instance, PIC was solely responsible for restoring the roofs on some of Honolulu’s highest-profile landmarks, including the Ilikai Hotel and the huge dome on Neal S. Blaisdell Center.

We set out to differentiate PIC from the many roofing companies. PIC became a brand that brought reassurance to commercial and residential owners.

I redesigned the company logo and presented a professional style guide for other creatives to follow. I redesigned a responsive website. To help drive traffic, we shot a drone video of the Ilikai hotel, one of PIC's clients. I created PIC's own YouTube channel. YouTube proved to be a good source of new leads. Further print pieces were also designed including 2 tradeshow booths and vehicle wraps.



Drone footage of
MRC Roofing Hawaii
installing a new roof for
Mid-Pacific Institute
in Manoa, Hawaii.